Cocktail Market Size, Growth, Forecast(2023-2028)
The worldwide allure of cocktails is undeniable, with the Global Cocktail Market’s astonishing growth speaking volumes. In 2022, this market was valued at US$ 86 million, and it is projected to skyrocket to a staggering US$ 1.4 billion by 2028, boasting an annual development rate of 6% between 2023 and 2028. India has wholeheartedly joined this global cocktail renaissance.
With India’s cocktail culture undergoing a remarkable transformation, the country’s mixologists and bartenders have wholeheartedly embraced the concept of “glocalization” — a fusion of global spirits with locally sourced ingredients from various states across India. This creative movement has given birth to unique concoctions that celebrate the rich and diverse culture of India, making every sip an exploration of the nation’s heritage.
At Juju Restaurant, we have passionately embraced this trend, offering an immersive cocktail experience that transcends the ordinary. Our journey through India’s evolving cocktail culture intertwines seamlessly with the global phenomenon of the ever-expanding cocktail market.
Top 5 Cocktail Trends in India in 2023 and Beyond
Local Ingredients, Global Flavors:
As the Indian mixology continues to evolve, the use of local ingredients is playing a prominent role in the cocktail experience. With the vast diversity of ingredients available across India, there is endless potential to create new and exciting cocktails that showcase the unique flavors of the country.
In Fact, the use of local ingredients in Indian mixology is beyond just flavor; it is also about creating a sense of place and identity. By using ingredients that are native to Indian states, mixologists are abole to tell stories of the rich culinary heritage of the nation.
At Juju, we pride ourselves on sourcing our ingredients from various states of India, ensuring our cocktails reflect the regional flavors and traditions of the country.
On our cocktail menu one can find blend the aromatic spices of Kerala into creations like banana whisky and dry Vermut. The exotic fruits from the Northeast infuse our coconut feni and guava liqueur delights, while the herbs from the Himalayan foothills elegantly complement our saffron gin, bianco vermouth, citrus, vanilla, vegan foamer, and club soda concoction.
The delightful zest of Madurai jasmine, the #1 producer of jasmine in India, finds its way into our dry gin, Jasmine cordial, bianco vermouth, dry sparkling wine, citrus, cucumber ribbon, and Jasmine water mist cocktail.
Non-Alcoholic Options:
According to the 2021 World Population Review, India has the largest millennial population in the world, with 440 million millennials, accounting for approximately 34% of the country’s total population. This large millennial population is generally characterized as being tech-savvy, entrepreneurial, socially active, and health conscious than previous generations.
As health-consciousness in the country grows, our menu offers a selection of non-alcoholic beverages that are just as enticing as their spirited counterparts. Whether you’re in the mood for the refreshing zest of a Ginger-Honey Lemonade, the tropical allure of Pink Guava, or the invigorating coolness of Passion Fruit Iced Tea, we ensure that responsible choices never compromise on taste, making it easier for you to relish an array of delightful flavors guilt-free.
Sustainability and Eco-Friendly Practices:
As the world becomes increasingly aware of the environmental impact of human activities, the demand for sustainable and eco-friendly practices has grown across various industries, including the hospitality and beverage sectors. In India, this trend is particularly evident in the cocktail scene, where bartenders and mixologists are embracing sustainable practices to create innovative and environmentally conscious drinks.
We are deeply committed to environmental sustainability, incorporating eco-friendly practices in every aspect of our offerings. From locally sourced garnishes to creative cocktail infusions and garnishes that minimize food waste, every sip at Juju aligns with your values, reflecting a deep respect for the world we live in.
Cocktail Pairing Menus:
The pairing of cocktails with food has become an integral part of the culinary landscape in India. As consumers become more discerning in their food and beverage choices, the demand for innovative and well-crafted pairings is expected to continue growing.
At Juju Restaurant, our focus is to constantly deliver outstanding dining experiences for all 5 senses and to do so celebrity Chef Avinash Martins and award-winning Russian mixologist from Full Measure Consulting, Evgenya Prazdnik along with Yurii Hryhorov, Bar Manager & Principal Mixologist have collaborated to create a menu that combines the best flavors of the country. They’ve utilized modern techniques to infuse iconic Indian ingredients, resulting in a truly fresh and imaginative dining experience.
Conclusion
In conclusion, India is home to the world’s largest millennial population, with an estimated 440 million millennials, accounting for approximately 34% of the country’s total population. This massive cohort is shaping India’s economic, social, and cultural landscape in profound ways including the food and drinking culture.
At Juju Goa, our culinary journey begins with a deep understanding of our guests’ tastes and preferences, allowing us to craft food and beverage experiences that celebrate India’s rich cultural tapestry. We showcase local produce and ingredients from different states of the country, harmonizing them with global flavors to create an innovative, yet familiar fusion of tastes. Our cocktail menu also includes an array of low-alcohol options, catering to those seeking lighter libations without compromising on flavor. With sustainability at our core, we strive to minimize our environmental impact, embracing eco-friendly practices that align with our passion for culinary excellence. Our cocktail pairing menus are designed to guide you on a delightful adventure, where each exquisite sip perfectly complements our culinary creations.
Embark on a flavorful journey with us, where your taste buds embark on an extraordinary voyage and your appreciation for the art of mixology is broadened. Come, savor the flavors of India, one cocktail at a time.